/ Startup Websites

Not Just Another Apartment Website

If most apartment websites had a celebrity personality, it would probably be Martha Stewart. This won’t do for a college-age men’s apartment building under construction near BYU-Idaho. That’s why this website would need to be like none you will have ever seen before. With its in-house web design and 3D rendering capabilities, and seasoned marketing experience, Dijt was up to the task.

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The challenge faced by Sweetwater Properties when it approached Dijt is not unique. They needed to sell leases in a building that was still being designed. Fortunately the design was far enough along for the 3D artists at Dijt to get started from two-dimensional drawings.

Whereas an architect is selling a building, a building owner is selling the experience of living in that building. For this reason a view was selected that would maximize the opportunity to show the liveliness of the complex. The process started with a massing model, and evolved to include textures and then final rendering and compositing.

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Every apartment website has a floor plan. Unfortunately floor plans are difficult for normal people to understand. A unique feature of the website is a WebGL-based 3D floor plan. This provides information in a way that is unique, helping the complex to feel more progressive, but also practical. Our brains are wired to understand the world in three-dimensions. Why not communicate spaces that way?

When completed the site hit on all of the important notes for the client, and that within a very reasonable budget. The Brigham’s Mill Apartments will not drown in a see of Martha-Stewart-inspired websites, and that is going to translate into higher occupancy from a generation who will notice the difference.

Like what you see? Leave us a comment below, or contact us to get to work on an amazing website of your own.